Project Designation: Internationalization Project Market Diversification and Commercialization Channels
Project Code: ALT20-01-0752-FEDER-020030
Main goal: Strengthening the competitiveness of small and medium-sized enterprises
Intervention Region: Borba
Beneficiary Entity: NOBLE MINERAL, THE ORIGINAL PORTUGUESE MARBLE, LDA
Approval date: 07-09-2016
Start date: 26-09-2016
Date of the conclusion: 25-09-2018
Total eligible cost: 1.024.525,00€
European Union financial support: FEDER – 461.036,25€

Objectives, activities and expected results

With this investment project Noble Mineral intends to start a new stage in its internationalization process, betting on markets and segments with greater dynamism and growth potential (that seek and know how to value their differentiating skills - product and service) and in distribution channels closer to the end customer (in order to reduce the degree of intermediation of their sales and maximize their marketing margin).

This investment project consists of the execution of the international promotion, communication and prospecting plan that Noble Mineral outlined for the coming years, which includes a diverse set of actions and initiatives, of which the following stand out:

  • Participation in industry reference fairs;
  • Acquisition of critical knowledge about the target markets;
  • Hiring of specialized prospecting consultancy;
  • Conducting prospecting trips;
  • Betting on digital marketing;
  • Development of new communication products;
  • Realization of advertising in specialized press media;
  • Hiring of specialized technical staff in the fields of internationalization;
  • Reinforcement of management skills.

Noble Mineral intends with the execution of this investment project to achieve the following objectives:

  • To enhance the activity, promoting the growth of the International Turnover and of the Global Turnover;
  • To diversify its network of international customers, by investing in markets that show potential for business growth and by approaching new segments / distribution channels closer to the final customer;
  • To increase the profitability of the business, by selling products with greater corporate value and by reducing the levels of intermediation;